Question: As a marketer, I do everything possible to quantify my firm's advertising and marketing efforts. I do everything possible to ensure that I generate profits

As a marketer, I do everything possible to quantify my firm's advertising and marketing efforts. I do everything possible to ensure that I generate profits while converting prospective customers into loyal, long-term clients of the firm. If this is the case, what metric am I most concerned with?
A.
Persuasiveness.
B.
Permanence.
C.
Reach.
D.
Frequency.

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