As a marketer, one thing to keep in mind is that social media platforms change according to the _____.

Question 95 options:

	intensity of competition online
	use of consumer data privacy
	fads in fashion and design
	tastes of new generations
	advertising of B2B markets

Which term refers to requiring designs for desktop and laptop environments later in the process?

Question 96 options:

	Social commerce
	Mobile first
	Customer relationship management
	Omnichannel marketing
	M-commerce

Which of these is NOT a best practice for developing a paid social strategy?

Question 97 options:

	Use research for SMM plans.
	Monitor conversations about competitive brands.
	Commit to contributing resources.
	Integrate organic and paid social.
	Keep track of influencer ROI.

The inbound marketing methodology suggests that firms develop relationships with customers by implementing which strategy?

Question 98 options:

	Attract, invest, customize
	Providing an audience with helpful information is one definition of being resourceful. Analyze, outbound, exchange
	Putting a human face to a brand is one way to develop authenticity and build trust. Prospect, create, promote
	Attract, engage, delight
	Expand, improve, convert