As a marketing consultant you have been hired by a new firm that has just entered the Namibian liquor industry to conduct a competitor analysis of a well-established market leader in this industry. Present a detailed discussion of the factors that you will address in your competitor analysis.

Answer rating: 100% (QA)

1 Company Overview Company history and background Understanding the companys origins evolution and current standing in the Namibian liquor industry Product portfolio Identifying and analyzing the comp... View the full answer