1. What kind of Direct Response campaign would you recommend to support this advertisement? Identify and provide...
Question:
1. What kind of Direct Response campaign would you recommend to support this advertisement? Identify and provide a rationale for your choice. Describe or draft your Direct Response creative execution.
2. Recommend two Consumer promotions for this product/service and reasons why you would recommend it.
3. Recommend one Out-of-Home method of advertising to support this campaign with details i.e. which tactic, location, and timing. Explain why Out-of-Home is worth the budgetary spend.
4. What probable step in the ACCA or AIDA model is this advertisement trying to influence?
5. Write Two Consumer Behaviour Influences to which you believe this advertisement is appealing to. Provide rationale.
6. Identify what you believe to be the Creative Objective for this advertisement.[mention the elements that consist of the creative objective] Provide a rationale.
7. Determine a potential Positioning Strategy and Two Appeal Techniques this company/brand may be using in this advertisement. Provide a rationale for your choices.
8. Define the probable Target Market for this advertisement using the four bases of segmentation and provide a reasonable rationale to support your response.[include rationale]
9. Identify a potential primary Marketing Objective and a primary Communications Objective that this advertisement could be addressing. Ensure your response is written in SMART format with a rationale to support your objectives.
Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day