As a marketing planner, you need to practice creating your own marketing plan. You are required to design a marketing plan for your organization focusing on the following sections: - Executive summary - Business Description - Market summary which includes: o Quantitative analysis: target markets, geography, demographics, consumer behavior, competition analysis, o Qualitative analysis: market trends, perceptions towards brands, companies, images, packaging. o SWOT analysis o Competition o Value Proposition - Marketing strategy which includes: o Mission, mission, values o Objectives based on marketing plan o Sales forecast - Financial objectives o Brand positioning o Marketing MIX (4 Ps and also P as People) o Marketing communications methods (Detail at least 6 steps implementation plan) - Financial aspects o Break even, monthly sales, marketing budget - Controls (Success Measurements to evaluate the objectives of the plan) You must provide adequate Harvard references in every section you present. For information about your organization, you are also required to reference. Some companies may not have published information online however; you can still try to project your ideas with valid peer-reviewed articles. Absence of referencing in every section will discount your grades. Your company. The one in which you are currently working for or one from your past experience (products or services). So you will be able to apply your exercise in the real world. .

Yourcompany. The one in which you are currently working for or one from your past experience (products or services). So you will be able to apply your exercise in the real world.

The answer should be in the following points

1 QUANTITATIVE ANALYSIS 1.2 QUALITATIVE ANALYSIS 1.3 SWOT ANALYSIS 1.4 COMPETITION 1.5 VALUE PROPOSITION CHAPTER 2: MARKETING STRATEGY 2.1 MISSION, VISION, AND VALUES 2.2 OBJECTIVES BASED ON MARKETING PLAN 2.3 SALES FORECAST CHAPTER 3: FINANCIAL OBJECTIVES 3.1 BRAND POSITIONING 3.2 MARKETING MIX 3.3 MARKETING COMMUNICATION STRATEGY CHAPTER 4: FINANCIAL ASPECTS 4.1 BREAK-EVEN POINT 4.2 MONTHLY SALES & MARKETING BUDGET CHAPTER 5: CONTROLS 5.1 SUCCESS MEASUREMENTS TO EVALUATE THE OBJECTIVES OF THE PLAN