Question

As a marketing planner, you need to practice creating your own marketing plan. You are required to design a marketing plan for your organization focusing on the following sections:

• Executive summary - Business Description
• Market summary which includes:
  • Quantitative analysis: target markets, geography, demographics, consumer behavior, competition analysis,
  • Qualitative analysis: market trends, perceptions towards brands, companies, images, packaging.
  • SWOT analysis
  • Competition
  • Value Proposition
• Marketing strategy which includes:
  • Mission, mission, values
  • Objectives based on marketing plan
  • Sales forecast
• Financial objectives
  • Brand positioning
  • Marketing MIX (4 Ps and also P as People)
  • Marketing communications methods (Detail at least 6 steps implementation plan)
• Financial aspects
  • Break even, monthly sales, marketing budget
• Controls (Success Measurements to evaluate the objectives of the plan)

You must provide adequate Harvard references in every section you present. For information about your organization, you are also required to reference. Some companies may not have published information online however; you can still try to project your ideas with valid peer-reviewed articles