Question: As a means to create value beyond what each individual firm could do on its own, increases customers T M flexibility and adaptiveness to sellers

As a means to create value beyond what each individual firm could do on its own, increases customersTM flexibility and adaptiveness to sellersTM requests for changes, information, or q,
Commitment, Cooperation
None of these
Cooperation, Reciprocation
Reciprocation, Commitment
As a means to create value beyond what each individual firm

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