As a team of executive board members, you are meeting to discuss key economic problems faced by the company and to find rational solutions. It is based on the timeless Case Study in business strategy of Spectrum, which follows Module Group B of the textbook. The case allows you to apply core elements from managerial economics to a remarkably rich business environment. You need to identify key issues, present your analysis, make and defend your recommendations and decisions. Consider this a practice run for the real business world.

In this discussion, please focus on Memo 8 & Memo 9 (included in the textbook), with additional attachments posted in Brightspace just below this DF to address the highlighted problems and questions in these selected Memos for this meeting.

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Memo 8 To: Strategic Planning Committee From: Board of Directors Re: Potential M&A Target After a number of years operating solely as a cable company, we are considering expanding our reach back into content and programming. As a result, we are considering an acquisition of Viacom, Inc. Viacom is a media company that focuses on television and film production and distribution, as well as owns a number of well-known television networks. Its properties include Paramount Pictures, MTV, Comedy Central, BET, Nickelodeon, Spike, and VH1. Please provide your input as to the viability of acquiring Viacom. Please keep this request confidential. Memo 8 To: Strategic Planning Committee From: Board of Directors Re: Potential M&A Target After a number of years operating solely as a cable company, we are considering expanding our reach back into content and programming. As a result, we are considering an acquisition of Viacom, Inc. Viacom is a media company that focuses on television and film production and distribution, as well as owns a number of well-known television networks. Its properties include Paramount Pictures, MTV, Comedy Central, BET, Nickelodeon, Spike, and VH1. Please provide your input as to the viability of acquiring Viacom. Please keep this request confidential.