As an associate at Beta Equity Group, you're analyzing a potential investment in FreshEats, a company specializing in organic meal kit delivery in North America. Your market analysis has revealed the following:

• Total Addressable Market (TAM): The total revenue for all meal kit deliveries, irrespective of organic content, is projected to be $100 billion by 2026.
• Serviceable Available Market (SAM): Out of the TAM, revenue from organic meal kit deliveries, a segment FreshEats exclusively operates in, stands at $30 billion.
• Serviceable Obtainable Market (SOM): Based on FreshEats' market share, projected growth rate, competitive landscape, and branding, they can potentially capture 8% of the SAM by 2026.

Using this data, what is the potential revenue FreshEats could generate from organic meal kit deliveries by 2026?

• $2.4 billion
• $3.5 billion
• $240 million
• $7.5 billion

Answer rating: 100% (QA)

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