As an interviewer, you are conducting a depth interview in order to discover sore spots related to deeply felt personal concerns, this method is called: *

None option is valid

Symbolic analysis

Laddering

Hidden issue questioning

What are the advantages of telephone interviewing in conducting a survey to obtain information on consumers airline preferences for travel? *

Good control of field force

Good sample control

All options are valid

Good response rate

As a market researcher, you have been assigned based on the data needed to choose an indirect (disguised) qualitative research procedure, which method will you choose: *

Depth Interview

Projective techniques

Focus groups

Surveys

What are the disadvantage of telephone interviewing in conducting a survey to obtain information on consumers airline preferences for travel? *

No use of physical stimuli

Limited to simple questions

All options are valid

Low quantity of data