As businesses learn more about what pushes a customer toward a specific brand or product, they can
Question:
As businesses learn more about what pushes a customer toward a specific brand or product, they can use those influencing factors to their advantage. Although no two people are alike in what influences them to purchase a product, there are similarities in the buying process, the level of involvement and the influential factors that encourage us to make a purchase.
Imagine that you are purchasing a new pair of athletic shoes. Evaluate different brands online and address the following questions:
1/ What information or research did you find the most useful in your decision-making?
2/What product would you purchase and why?
3/Why are the four sets (Situational Factors, Personal Factors, Psychological Factors, Social Factors) of influencing factors in the buying process?
Expert Answer:
1 Useful Information in DecisionMaking Customer Reviews and Ratings Real experiences from other user... View the full answer
