As consumers continue to be lured by connectivity and technology, BMWs 7-series automobile is a prime example of information technology and digital excellence. According to the Financial Times, in the future, 50% to 60% of the value of a car will consist of digital devices and tools. Tom Brenner, head of BMWs digital services, believes that cars will need to play well with the digital lifestyle owners choose. This is where BMWs high-tech feature called Connected Plus comes in.

The new system will help a driver plot out the best route to a destination with real-time traffic reports to give a heads-up of when its time to leave. Running late? Alerts are sent to let the folks on the other end know when to expect you. Appointments in an owners calendar are tracked, along with ride time, walking-to-vehicle time, and parking options. Additionally, an intelligent personal assistant, Alexa, can turn on the car, along with the air conditioner or heater, if needed.

Questions for Critical Thinking

1. BMWs CEO is quoted as saying We are responding to the digitization of modern mobility. What do you think he means by this, and how would you define modern mobility?
2. Would you be interested in any of the features mentioned? Do such features improve the driving experience of the automobile?BMWs CEO is quoted as saying We are responding to the digitization of modern mobility. What do you think he means by this, and how would you define modern mobility? Would you be interested in any of the features mentioned? Do such features improve the driving experience of the automobile?