Question: As defined in the text, the _ _ _ _ _ _ _ _ _ _ is a document that describes the marketing environment, outlines

As defined in the text, the

__________

is a document that describes the marketing environment, outlines the marketing objectives and strategy, and identifies who will be responsible for carrying out each part of the marketing strategy.

Question

68

Select one:

.

Marketing budget

.

Strategic plan

.

Product plan

.

Marketing plan

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