As demand for Mobileye solutions started to explode, some OEM's wanted deploy simple ADAS systems into low$-$end cars, and they did not want to $p$ average $$45\mathrm{.}00$ price. One of the big American OEM's argued that a competitor's camera might not be as good as Mobileye, but it was "good enough". Mobileye should charge like a Tier $1$ suppliers, on a cost$-$plus basi $($implying $$20\mathrm{.}00).$ Competitors were trying to position Mobileye as the "expensive option".

Which of the following evaluations would seem plausible?