demand for Mobileye solutions started to explode, some OEM's wanted to ploy simple ADAS systems into low$-$end cars, and they did not want to pay rerage $$45\mathrm{.}00$ price. One of the big American OEM's argued that a umpetitor's camera might not be as good as Mobileye, but it was "good nough". Mobileye should charge like a Tier $1$ suppliers, on a cost$-$plus basis mplying $$20,00).$ Competitors were trying to position Mobileye as the expensive option".

assage would seem to indicate which of the following?