Question: As described in the POPs vs . PODs lecture, which of the following statements is true regarding how a brand should think about its POPs
As described in the POPs vs PODs lecture, which of the following statements is true regarding how a brand should think about its POPs and PODs?
PODs are also known as "must haves."
POPs are not critical if you have the right POOs.
Strong POPs will typically outiast strong PODs.
It is always important to know the POPs that are expected in yourbrand's product category.
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