Question: As discussed in our lectures, P&G has different laundry detergent brands to target different consumer segments. For example, while Tide is targeted towards the consumer

As discussed in our lectures, P&G has different laundry detergent brands to target different consumer segments. For example, while Tide is targeted towards the consumer segment who are looking for tough, all-purpose cleaning. Cheer is targeted towards those who are looking for color-protection, and Gain is targeted towards those seeking scented laundry detergents. In this case, P&G is undertaking segmentation based on evaluation of alternatives demographics usage O conjunctive evaluation our screen. Hide benefits sought Stop sharing All of the following are categories used in the portfolio matrix EXCEPT: cash cows stars O meat eaters O problem children O dogs Which step in the consumer decision-making process is a result of an imbalance between actual and desired states? Need recognition Evaluation of alternatives Want suppression Postpurchase behavior Purchase Which marketing management philosophy focuses on the question, "What do customers want and need?" Sales O Market O Product O Production Internal

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