Question: As e-commerce continues to develop, many retailers are likely to maintain some type of brick-and-mortar store or physical location primarily because e-commerce will be limited
As e-commerce continues to develop, many retailers are likely to maintain some type of brick-and-mortar store or physical location primarily because
| e-commerce will be limited by the number of consumers who own smartphones. | ||
| having a positive brand image depends on having a flagship store in a premier location. | ||
| consumers expect integrated shopping experiences that include face-to-face options. | ||
| the Internet of Things (IoT) relies on smart devices that need in-person demonstrations. |
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