As explained in an example in the chapter 15 video, Hellman's mayonnaise is a product of Unilever. They purchase eggs, oils, packaging and labels on the supply side to produce this product. After production they engage in channel marketing with this product. They would like this premier brand available broadly in grocery, restaurants and discount stores. This is a convenience good, and they desire intensive distribution. Systems and intermediaries they are likely to use are Walmart and Amazon primarily, as they are so large. direct to consumer and wholesalers. wholesalers and retailers. O direct to consumer and retailers