As indicated in our last session, The second laboratory practice and report is in the topic of Search Engine Optimization (SEO) . The purpose of this lab is to get you familiarized with the principles behind a successful SEO strategy. The academy platform selected for this laboratory SEMRUSH, grants you a certificate upon successful completion.

CLICK THE LINK BELOW TO ACCESS THE SEMRUSH PAGE. AND FOLLOW THE REGISTRATION INSTRUCTIONS YOU CAN USE ANY EMAIL ACCOUNT) AND PROCEED TO TAKE AND COMPLETE THE SEMINAR (ABOUT 2.5 HOURS IN DURATION)

https://www.semrush.com/academy/courses/seo-fundamentals-course-with-greg-gifford/

Answer the questions

Q1. Section two in the outline includes a section that requires a review of the current digital marketing activity of our client, the emphasis is on their website (i.e., landing pages). An important module on the course is entitled "Inspecting your site for an audit".YOU CAN JUST WATCH THE SPECIFIC MODULE. NO NEED TO COMPLETE COURSE Central in this topic is the section Hone in on specific areas to improve where 7 specific guidelines are introduced to improve a site as part of the web audit process.

https://www.semrush.com/siteaudit/?utm_source=academy&utm_medium=lessonbannerlink&utm_campaign=seo_fundamentals_course_eng

SELECT and BRIEFLY explain THREE and explain how they could be applied in the site's web page) by using the feature site audit and running your audit for

https://www.forestcitysynbio.ca/ SECTIONS EIGHT AND THREE

Q2. Provide THREE examples of Anchor text that apply to the website, list the keyword and explain why is relevant in the website (one paragraph each)

https://www.semrush.com/academy/courses/seo-fundamentals-course-with-greg-gifford/lessons/lesson-14/