As Juergen Geissinger, how would you go about implementing your recommendation? How would you go about implementing
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As Juergen Geissinger, how would you go about implementing your recommendation? How would you go about implementing your recommendations? How would you overcome resistance from the plants? As Steve Dickerson, the plant manager in Ashville, NC what line of reasoning would you use to convince Sr. Management that full automation is the less desirable alternative?
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Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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