As marketers, we function in a global marketplace, and technology has opened up many international regions for brands $$ it also adds to the complexity $$ decisions need to be made as to what can be standardised versus what needs to be adapted to ensure success in different regions.

Having developed a marketing strategy for $1$ region, you are required to watch at least $5$ of the $$Launch briefing$$ videos from your peers in Singapore and Dubai. You must watch at least $1$ video from each region.

Given what you have learnt about the different marketing approaches available, and what you are able to learn about the Singapore and Dubai markets, this assessment asks you to reflect on what adjustments you may need to make to your marketing approach if you were to launch your brand globally, as well as what information you would need to consider.

Reflections to include:

Demonstrate understanding of the critical issues to consider when launching a product or service globally $($drawing on key international marketing concepts and literature$).$

Critical observations of the differences between the $3$ regions reviewed and their implications for marketing strategy.