Question: The main lesson to be learned in the case Customer Asset Management at DHL in Asia is a . services as applied to industrial marketing

The main lesson to be learned in the case Customer Asset Management at DHL in Asia is
a. services as applied to industrial marketing
b. international services marketing
c. to demonstrate excellent in operations in a global logistics company
d. how to gain the support of marketing staff in implementing a CS program
e. to apply customer segmentation and loyalty as a marketing tool

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