As mentioned in a recent article, "buyer learning is an important source of lasting competitive advantage. Many times, later entrants find the cost of educating buyers daunting. Coca-Cola's competitors have been unable to redefine the market, leaving Coca-Cola on top for over 100 years." Regarding Coca-Cola's international presence and expansion, compared to its rivals, it is safe to say it has had _____, and that it also has had ______: Group of answer choices lowest pioneering costs; greatest late-mover advantages, as it first conquered the US lowest early-mover advantages, as it first conquered the US; highest pioneering costs greatest late-entry advantages, as it first conquered the US; lowest entry costs highest pioneering costs; greatest first-mover advantages