As new material for this week, you need to communicate to walmart market segment the key benefits that make the organization distinct from the competitors. In addition, you need to announce the improvements in the delivery of the services by the company. Justify an Integrated Marketing Communications $($IMC$)$ strategy that includes the following:

Advertisement $(57$ slides$)$

Propose an advertisement featuring the new $($improved$)$ services and containing the following elements:

A headlineA subhead lineA brand$$positioning statementAn artworkA layout

Justify traditional and nontraditional channels to carry the advertisement