As noted in your text, the service industries account for 68% of the US GDP; thus it
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Question:
As noted in your text, the service industries account for 68% of the US GDP; thus it is very likely that you will work in a service business at some time in your career. While marketing of services also employ the marketing mix ("4 P's), some say that marketing a service is more difficult than marketing a tangible product. How does marketing a service differ from marketing a tangible good -- be specific in your respons. D o you think marketing a service is more difficult? Why or why not? (Defend your response; 2 0 0 w or d mini mu m).
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