As part of class lectures, students will be given a list of emerging technologies (e.g., AI, Internet of Things, and Augmented and Virtual Reality) that could create value for organizations in a variety of industries. For this assignment, students will explore an opportunity to enhance a company's external communication (i.e., customers) through the integration of a technology. Students can utilize scenarios from their current workplace, a company that they are familiar with, or one that they find through research. In the case, students must explain how the enhanced quality of communication that results from the integration of the selected technology might form value-creating collective behaviors among consumers.

51 Innovative Chatbots From Top Corporations (cbinsights.com)