Question: As Professor Avery mentioned, the interactions between brand managers and brand communities can exist on a spectrum. Take a moment to consider brand communities that

As Professor Avery mentioned, the interactions between brand managers and brand communities can exist on a spectrum.

Take a moment to consider brand communities that you

ve encountered in your own life

(

it can be one that you

ve discussed previously in this lesson

) .

Describe a situation that you

ve encountered where this brand community was poorly managed. Be sure to explain the situation and the factors that contributed to the poor management of this community. Is your example one where the brand exerted too much or too little control over its community?

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