Question: As shown in Figure 4 . 2 , the three steps of SWOT analysis include ( 1 ) determining whether the company's competitive assets enable
As shown in Figure the three steps of SWOT analysis include
determining whether the company's competitive assets enable it to deliver good value to customers via the company's value chain, drawing conclusions about the company's overall business situation, and deciding whether it has adequate resources and competitive capabilities to improve the company's performance.
ascertaining how well the company's strategy is working,
considering alternative strategies for improving the company's performance, and then deciding what specific actions should be taken to boost the company's longterm performance.
identifying the company's internal strengths and weaknesses, its market opportunities, and the external threats to its future wellbeing, drawing conclusions from the SWOT listings about the company's overall business situation, and translating these conclusions into strategic actions for improving the company's strategy and business prospects.
identifying the company's competitive strengths, deciding whether it has adequate competitive capabilities to capture all available market opportunities, and deciding what actios to take to improve the company's profitability.
identifying how many market opportunities the company has, deciding whether it has adequate resources and
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