Question: As stated in the text, The first step when planning to market is to understand the marketplace. Next you choose markets said to have demand.

As stated in the text, The first step when planning to market is to understand the marketplace. Next you choose markets said to have demand. After this, you choose a is to chose a Value Statement for your product /service. A value statement should do the following: One: Differentiate your product from others positioned in a similar marketplace: BMW: "The ultimate driving machine", Target: "Expect more, pay less" Two: Select at least two target markets and be sure to define clearly. i.e. young males 19-24, NOT YOUNG PEOPLE. Choose two objectives for each: Product/Service: Team Name: Spokesperson: Members: Describe Product/Service

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