As the Customer Relationship Manager at E$-$MAGINE your next duty is to develop a new customer service plan. Click here to learn more about E$-$MAGINE.

Download this template darr to use for your plan. Your template is set up in APA style, including the cover page and references page. The template includes the headings you need to use. You should provide in$-$text citations where needed, but this is not part of your grade. Your plan should be approximately $2$ pages long, in addition to the cover page and the reference page. Your plan should cover the following points:

Introduction

Describe E$-$MAGINE.

Describe E$-$MAGINE's core business.

Mission Statement

What is E$-$MAGINE mission statement?

Explain what this mission statement means to customers.

$($TIP: An example of a mission statement is BB&T$\text{'}$s "Helping our customers achieve economic success and financial security." You can find a company's mission statement on its website.$)$

Goals and Expectations

How will you determine E$-$MAGINE's goals for the customers' experience?

How will you measure customer expectations? $($surveys$,$ secret shoppers, monitoring phone calls?$)$

How will you evaluate if you are meeting customer expectations?

Social Relationship Management

Explain how you will leverage social media to enhance customer relationships.

Identify one way you will interact with customers via social media.

Conclusion

Describe how all these elements create a successful CRM plan for life$-$long customer relationships.

Note: Every element of the CRM plan must support the company's mission.