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Strategic Brand Management Building Measuring And Managing Brand Equity(4th Global Edition)

Authors:

Kevin Lane Keller

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Book details

ISBN: 0273779419, 9780273780045

Book publisher: Prentice Hall

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Strategic Brand Management Building Measuring And Managing Brand Equity Chapter(s) :

Chapter: 1

Brief Exercises:

BE-1
BE-2
BE-3
BE-4
BE-5
BE-6
BE-7
BE-9
BE-10

Cases:

C-6
C-8
C-9
C-10

Decision Cases:

DC-1
DC-2
DC-3
DC-4
DC-7
DC-8
DC-9

Discussion Question:

DQ-1
DQ-2
DQ-3
DQ-4
DQ-5
DQ-6
DQ-7
DQ-9

Exercise 1.2:

Exercise 1.3:

Exercise Questions:

EQ-1
EQ-2
EQ-3
EQ-4
EQ-5
EQ-8

Exercises:

E-1
E-2
E-3
E-4
E-5
E-8
E-9
E-10

Mini Cases:

Problem Set A:

Problem Set B:

Problems:

Questions:

Review Exercises:

RE-1
RE-2
RE-3
RE-4
RE-6

Review question:

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