As the marketing project manager, you are ready to present your marketing project plan and marketing campaign to your supervisor.

Your local hospital would like to provide a new program for the community based on different products, service divisions, or segments offered by the hospital. You have been hired to manage the marketing for the new program that will be used within your community. Your supervisor has reminded you that it is important to know your consumers to effectively market to them. You have been tasked with creating a proposal for the new program based on research conducted in your area.

The presentation should showcase your proposed marketing project plan and the integrated advertising campaign, and it should:

• Summarize the need for your new hospital program in your community.
• Identify key data points you collected that support the need for the new program.
• Identify the chosen marketing strategy for your new program.
• Define your targeted audience based on your market segmentation in previous assignments.
• Include the specific message(s) you will use in your integrated advertising campaign.
• Identify the tasks and their order of importance needed to implement your marketing project plan.
• Explain when and how you will evaluate your marketing project plan.
• Identify a projected timeline of evaluation.
• Identify tools you will use to evaluate your plan.
• Identify resources and data that will be used to determine success in your marketing project plan and new program.
• Based on anticipated changes in the future, discuss how health care marketing strategies can change.
• Consider external influences that may guide strategy changes.

Answer rating: 100% (QA)

Presentation Marketing Project Plan and Integrated Advertising Campaign Slide 1 Introduction Title Marketing Project Plan and Integrated Advertising Campaign Presenter Your Name Date Presentation Date ... View the full answer