As we know that in the idea screening stage, the company tries to evaluate the new offering by answering these questions:

You are required to answer the following points by keeping in mind about the new product offering of Coca Cola Company that is Detox drink.

• Does the proposed product add value for the customer? Does it satisfy a market need?
• Can the product be made within a stated time period to get it to market when needed?
• How many units of it will sell and at what price?
• Can we manufacture and sell the product within budget and still make money?
• Do we need to provide the customer with after-sales service? If so, do we have the resources to do that?
• Does the product fit our image and corporate strategy?