Question: As we learned in class, Good ( Consumer ) Input leads to Good ( Product ) Output. G . I.G . O .

As we learned in class, Good

(

Consumer

)

Input leads to Good

(

Product

)

Output.

"

.

I.G

.

. "

is to be avoided at all costs, lest we feed "The Trash Pandas." This useful acronym helps us design, execute, deliver and analyze good Marketing Research.

What does

"

.

I.G

.

. "

stand for?

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