As we$$ve learned in class, all good marketers need to have a good idea of who their target market is$.$ Not only do they need to know relevant demographics, they need to discover common psychographic elements that members of their target market share.

For Project $4,$ create a customer persona that describes the $$perfect customer$$ for your personal brand. Keep in mind the work you$$ve done in Projects $1-3.$ Remember, customer personas serve as a guide for all of a brand$$s messaging. Without knowing who your customer is$,$ it$$s impossible to create compelling content.

Here$$s a good resource that discusses customer personas: $$How to Create a Buyer Persona$$