As weve learned in class, all good marketers need to have a good idea of who their target market is. Not only do they need to know relevant demographics, they need to discover common psychographic elements that members of their target market share.

Based on the personal brand above, create a customer persona that describes the perfect customer. Remember, customer personas serve as a guide for all of a brands messaging. Without knowing who your customer is, its impossible to create compelling content.

"To make a meaningful impact on other people's lives." Born in 1997, currently 25 years old. Received a certificate of English proficiency in 2016 , only six months after arriving in the United States. Characteristics Skills - Sociable She is a problem solver and - Adaptable likes to focus on the resolution - Patient instead of the problem. Her - Hard-working other strengths include being - Compassionate well-organized, excellent at - Accountable setting priorities in a busy - Committed environment, a fast learner, and tech-savvy. She also has strong written and verbal communication abilities. She takes business programs -2 with intuit to keep improving her knowledge in the business world