As you assemble your final plan, the executive summary is the last item you should write. See the UAGC Writing Center Writing an Executive SummaryLinks to an external site. for additional assistance. Remember that the executive summary is the first part of your plan and it must motivate your potential backer to read your detailed plan. A vapid executive summary will likely cause a potential backer to discard the plan. To give yourself the best opportunity, be sure to craft a salient, accurate plan.

Your one$-$to two$-$page executive summary should include the following:

Describe, briefly, your business and your initial goals.

Present, briefly, the qualifications the principles have related to running the business.

Describe quantitative information reflecting market size, your projected market share, projected revenue, and potential growth.

Describe how you will obtain and maintain a competitive advantage.

Construct your plan. Be sure that you have evaluated all instructor feedback and have incorporated suggestions as appropriate.

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