^{As you know segmentation is just as important marketing B2B as it is marketing B2C. In Chapter 6--organizational approaches was discussed with our segmentation.}

^{The Group's Digital Content Presentations demonstrated -- shared there are many benefits as companies market their content platforms. One of the companies that was presented during the Digital Content Presentations was: Acronlinx.}

^{Listed below is detail / recommendations from Acronlinx to assist companies understand how to improve and maximize the effectiveness of the company's website. After reading---what segmentation approach is Acronlinx recommending to their clients?}

^{"While it may seem obvious that your companys website is one of the primary tools you have for delivering content to your customers, lots of companies still fail to build their websites with content in mind. Instead of making the specific content their customers want and make it easy to find, they bury it deep within their sites where its hard to locate. Thats a big mistake.}

^{One way to avoid this pitfall is to set your site up for website content segmentation. Design your homepage to encourage visitors to segment themselves, perhaps based on their industry, their role in the buying process, size of enterprise, employee size. Doing so allows you to control each visitors experience by directing them to the information and messaging that they will find most useful and engaging"}

^{Again your "to do" is to provide the correct segmentation}

		psychographic segmentation
		demographic segmentation
		geographic segmentation
		diversification