As you most likely know, the major segmentation bases commonly used in marketing are:

$$ geographic,

$$ demographic,

$$ psychographic,

$$ behavioral

And here is some information about a consumer that we have obtained from surveys and

our customer database.

$1.$ Age group $=30-35$ years

$2.$ Highest education $=$ high school

$3.$ Lives in a rural area $=$ country town

$4.$ Works in building construction

$5.$ Married with two young children

$6.$ Enjoys family time

$7.$ Quite sporty

$8.$ Would be described as low$-$middle class

$9.$ Quite budget conscious when shopping

$10.$ Not overly brand loyal