Ashish is the founder of Paradigm Software, a software development company that has done highly specialized work for major corporations and government agencies. Ashish has hired highly skilled software engineers and technicians from the most prestigious universities. His principal method for communicating with employees is by holding "all-hands-on-deck" meetings, where everyone in the company, from the most senior managers to the maintenance staff, is updated on company performance, changing market conditions, and company strategy. Employees are encouraged to try something new and to take calculated risks, and work groups are allowed to form organically, rather than by assignment. This type of organization and culture promotes:

	both individual and group creativity.
	competition among employees for recognition and rewards.
	ethical behavior by employees.
	effective and efficient decision-making.