ASI BM1807 TASK PERFORMANCE Facebook, Inc. According to an article published in CNN Business website, Facebook, Inc. engages in the development of social media applications for people to connect through mobile devices, personal computers, and other surfaces. It enables users to share opinions, ideas, photos, videos, and other activities online. Its products include Facebook, Instagram, Messenger, WhatsApp, and Oculus. The company was founded by Mark Elliot Zuckerberg, Dustin Moskovitz, Chris R. Hughes, Andrew McCollum, and Eduardo P. Saverin on February 4, 2004, and is headquartered in Menlo Park, CA. Follow the suggested outline below in completing the written output: 1. Company Background a. Current Performance. It must include the present condition of the company in terms of its operation and financial standing within the given industry. b. Strategic Posture. It must include current mission, vision, objectives, and policies of the organization. II. External Environment a. Porter's five forces. It must discuss the competitive strength and position of the business organization. (Refer to Pages 3-4 of 05 Handout 1) III. Internal Environment a. It must discuss the firm's resources, capabilities, and competencies on key business functions like marketing, finance, and operations. IV. Corporate Level Strategies a. It must discuss the directional strategies such as growth, stability, and retrenchment employed by the firm. (Refer to Pages 2-4 of 07 Handout 1) V. Analysis of Strategic Factors a. SWOT Analysis. It must present an evaluation of the company's competitive position (Refer to Page 2 of 05 Handout 1). VI. Strategic Alternatives and Recommended Strategy a. It must present three (3) proposed directional strategies for the firm under growth, stability, and retrenchment collectively. Each strategic alternative must be presented with its corresponding advantages and disadvantages. (Refer to Pages 2-4 of 07 Handout 1) b. It must also include a detailed discussion of the best strategic option for the firm, among the presented alternatives. VII. Management Lessons Learned a. It must discuss the takeaways from the research VIII. Bibliography a. This section must present all the references used in accomplishing the strategic management paper. The entire paper must follow the official writing style of the American Psychological Association (APA). b. Refer to this link for APA style guidelines: https://owl.purdue.edu/owl/research and citation/apa style/apa style introduction.h tml 09 Task Performance 3 "Property of STI Page 1 of 2