ask

$2$

$.$

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Develop and implement

$1$

$$strategy for using digital media to provide information and promote ABC Financial Institution to clients

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The student is required to develop and implement

$1$

$$strategy for using digital media to provide information and promote ABC Financial Institution to clients.

Strategy Development and Implementation

Part

$1$

$$Strategy Development

Identify the Organization and Target Audience:

For this task, you can choose the same organization as selected in task

$1$

$$which is the ABC Financial Institution

$($

Developing Communication Strategy was customer service

$)$

$.$

$$Provide a brief overview of the organization and its target audience.Digital Media Strategy Template:

Part $1.$ Strategy Development

a$.$ Organization Overview:

Provide a brief overview of the organization and its target audience.

b$.$ Objectives:

Clearly define the objectives of the digital media strategy. What do you aim to achieve through digital media?

c$.$ Target Audience:

Identify and describe the target audience for the organization. Who are the primary clients or customers you want to reach?

d$.$ Platform Selection:

Choose the most suitable digital platforms for your organization to utilize $($e$.$g$.,$ website, social media platforms, email marketing$).$

e$.$ Content Strategy:

Outline the content strategy for the digital media platforms. What type of content will you create and share? How will you ensure it aligns with the organization's values and resonates with the target audience?

f$.$ Promotion and Engagement:

Describe how you will promote the organization and engage with clients through digital media. Will you use paid advertising, organic reach, influencer collaborations, or other strategies?

g$.$ Measurement and Evaluation:

Determine the key performance indicators $($KPIs$)$ and metrics you will use to measure the success of the digital media strategy. How will you track and analyze the results?

Part $2.$ Implementation

h$.$ Implementation Timeline: