Assess and contrast the concepts of 'share of market (SOM)' and 'share of voice (SOV)' and discuss

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Assess and contrast the concepts of 'share of market (SOM)' and 'share of voice (SOV)' and discuss the implications for advertising budgeting.

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Business Statistics For Contemporary Decision Making

ISBN: 978-1118749647

8th edition

Authors: Black Ken

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Posted Date: Jul 26, 2023 01:04 AM

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Assess and contrast the concepts of 'share of market (SOM)' and 'share of voice (SOV)' and discuss

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Share of Market SOM and Share of Voice SOV are two important metrics used in marketing and advertising to measure a brands performance and its visibility in the market While both are used to assess a ... View the full answer

Business Statistics For Contemporary Decision Making

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