Assess Coke Cola's efforts to manage brand equity in the last five years. What actions has it

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Assess Coke Cola's efforts to manage brand equity in the last five years. What actions has it taken to be innovative and relevant? Can you suggest any changes to the company's marketing program?

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Strategic Management An Integrated Approach

ISBN: 978-1111825843

10th edition

Authors: Charles W. L. Hill, Gareth R. Jones

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Posted Date: Apr 05, 2024 04:31 AM

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Assess Coke Cola's efforts to manage brand equity in the last five years. What actions has it

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Strategic Management An Integrated Approach

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