Question: Assessing Financial Performance, your loyalty rewards program product line proposed a marketing and sales campaign targeting low - income neighborhoods. While you were doing your

Assessing Financial Performance, your loyalty rewards program product line proposed a marketing and sales campaign targeting low

-

income neighborhoods. While you were doing your KPI analysis, the company

s legal team reviewed the same document to address any legal or ethical concerns.

The company CEO has forwarded you a memo from the legal team that discusses legal and ethical issues. Changes in the plan must be made to address these issues. Without these changes, the legal team will not approve the marketing and sales proposal.

For each issue, the CEO wants you to recommend changes to the proposal that satisfy the requirements the legal team has described. For the legal issues, the company lawyers describe how the company needs to interpret and apply existing laws.

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