Assessment $1$ Individual assignment $(20\%)$

$2.$ Targeting:

Evaluate the attractiveness and accessibility of each segment: Consider segment size, growth potential, profitability, and alignment with company resources and overall objectives.

Select one or two target segments: Justify your selection based on the evaluation in the previous step.

Develop a detailed profile of each target segment: This should include demographics, psychographics, media consumption habits, and any other relevant information for effective marketing communication.

Positioning:

Identify key competitors in the chosen segments: Analyze their strengths, weaknesses, and current positioning strategies.

Develop a unique value proposition $($UVP$)$ for each target segment: Clearly articulate what differentiates Spudshed from competitors and how it delivers superior value to each segment.

Craft a positioning statement for each target segment: This should concisely summarize the UVP and desired brand image in the minds of the audience.

Marketing mix recommendations:

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$4.$ Marketing mix recommendations:

Develop specific marketing mix $($price$,$ product, place, promotion$)$ recommendations for each target segment. These should be tailored to the needs, preferences, and media consumption habits of each segment. Consider examples of pricing strategies, product features, distribution channels, and promotional tactics that would resonate with each segment.

$5.$ Implementation plan:

Outline a concrete action plan for implementing the chosen segmentation targeting, and positioning strategy: This should include budget allocation, timelines, performance mebics, and evaluation methods.

Deliverables:

A written report with detailed explanations and supporting data for each stage of the assignment $($segmentation$,$ targeting, positioning, marketing mix recommendations, implementation plan$).$

Visual aids such as charts, graphs, and tables to effectively communicate findings and recommendations.

A brief presentation summarizing the key points of the report and addressing potential questions.