Assessment #$2-$ Pre$-$Design Evaluation $(15$ marks$)$

Each group will research their chosen company and use the following analytical tools to conduct and present a preliminary assessment of the company based on its business context and strategic

Intent

$$ Strategic Intent & Value Proposition

$$ Strategic Typology & Competitive Strategy

$$ Stakeholder Analysis $($Primary & Secondary$)$

$$ PESTEL Analysis $(2$ factors each$)$

$$ SWOT Analysis $(5$ factors each$)$