Assessment: a) Using value chain analysis, demonstrate your understanding of how Ryan Air achieves cost leadership in different parts of the value chain. Identify the risks Ryan Air faces due to its pure cost leadership strategy, using the types of risks given in the chapter and specific examples from the video. b) Using the four actions and the value canvas tools, design a blue ocean opportunity for Ryan Air. What are the key strategic factors that you will elevate, reduce, add, and eliminate, to offer an entirely new experience that appeals to a broad group of customers? . Assignment: a) Answer the two assessment questions in the discussions forum in about 175 words each. b) Using bloomberg.com, cnn.com, or bbc.com, find an article on a company that is using differentation business strategy (i.e. focusing on the premium market segment). Analyze how this comapny is achieving differentiaton through different parts of the value chain in about 75 words. Cite the article in APA format, including the web link to the article. Link Ryan Air..... Panorama Report. https://www.youtube.com/watch?v=iscL1o83c9k The Most Luxurious First Class Airlines https://www.youtube.com/watch?v=5VqhIzigk1s