Assessment Event 2 - a & a Coffee Simulation

In this assessment, you will undertake a number of tasks associated with documenting a Market Analysis Report for A & A Coffee, an Australian caf chain. In this simulation you will perform the following actions:

1. apply statistical and qualitative analysis techniques to analyse a set of qualitative and quantitative data
2. drill down into the datasets and comparative market information, and mine out the patterns in market trends and developments, organisational business performance and competitor performance
3. present the report to key stakeholders.

Task 1: Interpret Trends and Market Developments

In this task, you will analyse the quantitative and qualitative datasets provided (as separate attachments) to you using relevant quantitative and qualitative data analysis methods. You will then document your findings in their Market Analysis Report.

1.1 Use statistical analysis of market data to interpret market trends and developments

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1.2 Analyse market trends and developments for their potential impact on the business

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1.3 Use quantitative data analysis to interpret comparative market data

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1.4 Perform data analysis to review business performance

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1.5 Analyse competitors to identify potential opportunities and threats

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